Over the past 20 years I've been blessed to assist hundreds of people in realizing their dream of living in a log cabin home. Every day our team of 40+ Log Home Building Consultants are sought out for their expertise and insight in to the process of building a log home or purchasing wood products from our mill. With all of these Consultants and all of their time spent in the Log Home Industry we have well over 300+ years experience people can tap in to when they want to invest in a log home they will be happy with.
In today's society, with the Wal-Mart's, Targets, Dollar Stores and the like, folks are always looking for what they perceive to be a "deal". With offers of 35% or 50% off pricing a lot of people think they are getting a deal, when actually they are paying retail. If you've ever shopped for jewelry or furniture, you know the mark up from retail is HUGE as no one could make money off of product that is consistently marked down 50% to 70% - I don't care how much "volume" they push. However these large box stores have made a habit of grabbing peoples attention with advertising low prices and today's society expects it. If I had a nickel for every time I get asked "what is the CHEAPEST price you have...?" I would be retired by now. I don't know about you, but when I built my log home I was not looking for cheap....I've never heard of anyone bragging about living in a cheap home.
If you ever noticed, most companies that really push low/cheap prices typically don't use words like quality, service or value and there's a good reason why - to keep the prices so low something has to be sacrificed.
Everyone knows that quality does not come cheap. In order to keep standards high only the best quality raw materials can be used. How those materials are handled throughout the manufacturing process is also important. In addition, if your product is proudly made in the USA with quality, local materials (not the cheap stuff from other countries) and highly trained, local labor you will get a product that begins and ends with quality. It won't be cheap, but it will be made to last.
A BIG part of the quality aspect is the service that goes along with it. Without good customer service from beginning to end quality will be affected. Today's customers expect GREAT customer service, but when a cheap product is purchased and they don't get great service, why are they surprised or disappointed? As my Grandfather used to say - "you get what you pay for" and it still rings true today.
Now a word that a lot of people use wisely is value. A product that is good (not the best), offers decent (not top notch) service at a low (not cheap) price has good value. Of course all 4 of these words will not only have different meaning to each individual, but everyone will have a different set of criteria using these words when choosing products. We're not all the same, don't all think the same nor all want the same thing. If you ever wonder why there are so many choices when making any type of purchase, whether its cars, mowers, or pickles, it's because of this very reason - everyone wants something different. A certain style of car, a
specific width of mower deck or a pickle that is sliced cross-wise or length-wise, the choices are numerous.
When deciding on what you want in a log home and before you ask about pricing, consider listing these words, in order of importance to YOU...Price, Value, Service, Quality. Once you've established the order it will be a lot easier moving forward and making decisions. You'll also understand a bit more about yourself and your buying habits so when the time comes to make decisions you won't waver on your choice.
Recently I was eating at a local restaurant and I happened to notice what was written on the back of the servers t-shirts. It's obvious that I'm not the first person to discuss this very topic and it does give one pause to think....and think HARD....about it's meaning. Look closely at the photo below...I think you'll understand that both of the photos are expressing the same thing.
At Appalachian Log Structures we work hard every day to offer QUALITY log home building products that come with excellent customer SERVICE all at a VALUE that is fairly PRICED.
When you're ready to discuss your wants/needs in your dream log home, give one of our Log Home Building Consultants a call. We're ready to listen and to help you move forward with your project.
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