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Buying a Log Home Package with a Huge Discount - BEWARE!

custom log homeHow many times have you heard or seen log home packages advertised at discounted prices of 35%, 45% or more off retail pricing?  How about Cedar for the price of Pine?  Ever looked in to the "Buy Direct from the Mill" or "No Middleman" pricing?  If you've done your homework you know that these are wonderful marketing tools to get you distracted from asking the important questions about the quality and specifics of the log home components .

Once distracted, people sometimes fall in to the trap of purchasing a discount, and forgetting about what EXACTLY they are purchasing.  Unfortunately, their disappointment is not evident until AFTER delivery day when they discover their mistake.

If you've ever purchased jewlery at those blowout sales of 70% off - you should know that the mark up in the jewlery businees is extreme!  Same goes for the 35% off log home packages.  Look at the retail prices of the materials you are purchasing and by the time you discount it back 35%, you are probably paying RETAIL for it!  Can't tell you how many times we've shown prospective buyers this common trap and how Appalachian's retail pricing is at or below these (supposedly) greatly discounted prices.

Same for the "Cedar for the price of Pine" (or similar promotion) - either you are getting a very low quality Cedar product or the Pine price was increased to meet the Cedar price.  Go to any lumber store and see the difference between Cedar and Pine lumber products and you'll wonder how these manufactures can make this offer and stay in business.

No Middleman to deal with or Buy from the Mill direct - come on - does anyone work for free?  We all work for a paycheck, so no matter who you purchase from - someone will get paid.  Is it the local rep, the factory rep or the guy cutting the logs - do your homework on the quality of the product, service the company offers, the value of the materials you are considering and finally the price. When you get down to it - in order to get a good, quality log home building components package, you need to make sure you understand what you're getting for the price.  Buy a log home package that you've researched fully - don't be distracted by a flashy discount!

Dorie Workman
Written by: Dorie Workman
A graduate of Marshall University in 1978 with an associate degree in Advertising and a BBA in Marketing, Dorie has held positions in Appalachian Log Structures since 1980. She was an independent Sales Consultant for 20 years helping over 200 customers buy and build their dream log home. In 1999 she began overseeing the marketing efforts for the company and helped develop their first website, as well as magazine ads, newsletters, articles, brochures and catalogs associated with the company.

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